Loading ...A new survey conducted by Sabre Travel network has found that smart phones are becoming a traveller’s preferred way of managing post booking activities and finding relevant information.
The majority (more than two-thirds) of travellers surveyed had a smart phone , with North American travelers most likely to own one (78 %) and APAC travelers least likely (46 %).
Daily usage is highest for e-mail at 63%, with the Internet not far behind at almost half.
“This trend has seemingly penetrated all ages across all continents, highlighting the tremendous opportunity for travel agencies and suppliers to leverage mobile solutions to demonstrate value to their customers and creatively reach target audiences,” said the Sabre Travel Network.
The study also found that nearly half of all travelers are 40 years old or older, demonstrating that the rapidly expanding use of mobile services is not strictly just for younger travellers.
Additionally, all travellers surveyed are willing to accept advertising with free use of travel applications, Sabre said.
Greg Webb, chief marketing officer of Sabre Holdings commented:
“There’s been a lot of experimentation with pay-for-services in the past. With advertising emerging as a more palatable choice for travelers, application providers and retailers now have a way of monetising their offering and driving more value out of a potentially lucrative marketing channel.”
- Data not available
Keeping abreast of movements in the technology market helps Expense Reduction Analysts to keep our clients at the forefront
Read More