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Not so blue at “Big Blue”!

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Cost cutting success sees IBM raise its profit target for 2010 after helping it increase its net earnings by 9% in the final quarter of 2009.

“Big Blue” made a net profit of $4.8bn (£2.9bn) between October and December, up from $4.4bn a year before.

Announcing the results today, IBM disclosed that revenue for the quarter increased by just 1% to $27.2bn, as it continued to refocus on software and client services instead of hardware: so the impact of business cost reductions was absolutely pivotal.

It now expects 2010 profits to top $11 per share, up from between $10 and £11.

At Expense Reduction Analysts , helping clients identify, achieve and embed structural improvements in their cost base is what we do. It is rewarding to see that even established business giants like IBM are dynamic enough to recognise – and benefit from – such strategies.

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