Understanding how Twitter has evolved

More and more people in business are coming to recognise the value of the various types of social networking, such as Linkedin, Facebook, blogging, etc. However, one of the more recent developments in this arena, Twitter, also appears to be one of the least well understood.

In this video, Twitter co-founder Evan Williams explains what Twitter is and how it’s changed, thanks to innovations not by its engineers but by its users. His talk (from the TED Conference) works as an introduction to Twitter, as well as a lesson for all business owners.

This ultimate social media case study comes from Twitter co-founder Evan Williams. In it, he explains how Twitter came to be, and then how it went on to be changed by its users. From innovative marketing uses to core functionality, his talk is a lesson to us all: Users know best.