Everything Everywhere is launched

Everything Everywhere has been launched.

Everything Everywhere Limited was officially integrated on the 1^st July 2010 and is the merger of T-Mobile UK and Orange UK.

As one company, it has over 30 million customers, 16,000 employees and 700 stores nationwide. Over the next three years, Everything Everywhere plans to offer innovative and cohesive communications services that enable customers to do business more effectively, improving their productivity by up to 15%. It is offering a commitment to fostering new ways of working through partnerships, unrivalled communications services that enable new ways of working and the might of the R&D of the company’s parents, France Telecom and Deutsche Telekom.

Time will tell whether this merger will bring innovation to the UK mobile market or reduced competition with one dominant player. However with such a large number of stores in similar high street locations, some rationalisation would seem inevitable.

A 15% productivity gain is a very ambitious target but not one that is easy to measure or to demonstrate. A 15% reduction in prices would be a welcome boost to customers profit margins, but that does not seem likely!

As for the new company name, at least it is better than Orange-T and perhaps Deutsche-France would not have worked too well in the UK marketplace.