Regulator warns to beware of the ‘search engine climbers’
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PhonepayPlus, the regulator for premium rate services, today warned that consumers using search engines (such as Google) to find phone numbers should check results before dialling them.
A number of websites offer numbers for information services which are premium rate numbers (generally beginning ‘ 09’) costing up to £1.53 a minute, for information that is generally available for free elsewhere. These websites can climb to a high position in returned results using search engine optimisation techniques.
Two companies have been fined £50,000 each for misleading consumers and failing to make the price of calling the premium rate numbers clear to consumers.
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