Print Cost Saving Ideas: Alternate options to mitigate the cost of VAT on mail
Are there any other options to mitigate the cost of VAT on mail?
Are there any other options to mitigate the cost of VAT on mail?
Another area to consider is that Royal Mail Wholesale, which includes Down Stream Access (DSA)...
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Print Cost Saving Ideas: Is the writing on the wall for Royal Mail?
Industry Insight into Marketing and Print Procurement from Expense Reduction Analysts
Only last month, the ERA Print Team published that the confidence level in sending out printed items as part of a targeted direct marketing campaign was on the rise....
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Can integrating social media and direct mail deliver results?
Can integrating social media and direct mail deliver results?
There may be no other two direct response channels further apart than direct mail and social media? On the face of it, direct mail comes across as being expensive, difficult to...
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Are you sending mixed messages to your customers?
Cross-Media Marketing or Integrated Marketing Communications for those not familiar with marketing jargon, is the term used for utilising different media channels to convey your organisation’s sales message and brand.
In reality, that can be communicated by any mass media...
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